Put up next to the JPEG format, a WebP lossy image will be between 25% and 34% smaller in size.Īs you can see, from the size comparisons alone, this Google format offers designers and developers a significant decrease in size from the traditional formats. Processing your images on the web through these algorithms ensures that the images you peruse on the web are both better-looking and smaller in size than the formats you’re used to encountering, such as:įor comparison’s sake, consider the following: A WebP lossless image is going to be smaller in size than a PNG image. In other words, the compressed picture or file is a perfect reconstruction of the original. In stark contrast with this, lossless compression-as the name already indicates-is compression that doesn’t sacrifice anything in the compression process. Lossy compression, also known as irreversible compression, refers to an algorithm whereby the original data or image is only reconstructed approximately, while still allowing for better compression rates and smaller data sizes. That’s because this type of image relies on two forms of compression (decreasing the size of a data file by using fewer bits than the original): As a result, the end users (read: people visiting websites) get to enjoy higher-quality pictures without sacrificing website speed. Since the Internet is very image-heavy (visual content dominates so much of cyberspace), this focus on improved UX is centered on reducing the time it takes to load images. A brief background on the WebP image formatĬalled a modern image format by Google, WebP’s purpose is to make the jobs of web designers and developers easier when it comes to designing better experiences for their audiences. Overall, using WebP means an overall superior user experience (UX) for everyone involved.įeast your eyes on this deep dive into better-than-usual lossy and lossless compression. This is especially important today because more people than ever-including your clients and leads-are performing searches on mobile devices, where speed matters more than ever. It also relates to the speed of websites, as using this format speeds up the web as a whole. The benefit of this kind of image format doesn’t only relate to aesthetics and what’s crisper to look at. This revolutionary image format for the web has been around for a few years already, but it’s making greater inroads with web browsers and users as of late. Are you tired of poor-quality images turning up during your Internet searches? If so, then a WebP image is just the answer you’ve been waiting for.
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